5 Ways Programmatic TV Is Going to Change Video Advertising as You Know It
Adap.tv has unveiled the addition of TV to its programmatic buying platform, Audience Path. Great! Wait…what does that mean? Basically, programmatic technology gives marketers a really powerful tool in...
View ArticleAutomation in TV: Finding Diamonds in the Rough
By Dan Ackerman, SVP of Programmatic TV at Adap.tv Havas Media’s head of research, Joe Abruzzo, recently posted a really great analysis of broadcastand cable audiences. In it, he puts a new spin on the...
View ArticleBringing Greater Precision to TV Advertising: Welcoming PrecisionDemand To...
By Toby Gabriner, CEO of Adap.tv and ONE by AOL One would only have to look at the quality of content rolled out at this year’s Digital Content NewFronts and the TV Upfronts to understand that the...
View Article[Video] Ad Buyers from MAGNA GLOBAL, Xaxis and Universal McCann Want Linear...
Last month, executive leaders from MAGNA GLOBAL, GroupM’s data division Xaxis, and Universal McCann spoke at Beet.tv’s summit on programmatic TV advertising presented by Adap.tv. The topic: linear...
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