Last month, executive leaders from MAGNA GLOBAL, GroupM’s data division Xaxis, and Universal McCann spoke at Beet.tv’s summit on programmatic TV advertising presented by Adap.tv. The topic: linear television and the adoption of data-driven, highly-targeted techniques to drive greater value for advertisers and programmers alike. Adap.tv and ONE CEO Toby Gabriner added: ”The notion of [...]
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